During the COVID-19 pandemic, PC sales skyrocketed, but those days are over. Sales of computers, whether clones, laptops or custom, have dropped dramatically. Something that caused NVIDIA to have a brutal excess stock of the RTX 30 series about to launch the RTX 40 Series graphics cards.
The first thing that will come to mind is Ethereum mining, but that’s not the only factor in the equation. Intel, AMD and Apple are selling significantly less, which is a clear indication of what is happening. COVID inflated the market and after this event things are back to normal.
Lower prices to free up hardware
Get a graphics cardfor many months, is a real Utopia. We have seen how some models sell for up to x3 times the RRP or regular price. For months there has been speculation about graphics cards, but that time is over and we are otherwise.
Jensen Huang, CEO of NVIDIAduring the presentation of the company’s accounts, said that prices will go down. He wanted to make it clear that they weren’t going to “give away” their graphics cards, but would cut prices a lot. As he pointed out, they will lower it in below the recommended priceto speed up your start before the RTX 40 series arrives.
Our strategy is to sell well below the current direct selling levels in the market to give the channel a chance to correct. We will do this for a few quarters or so.
The data shows how the company has lower sales in the consumer segmentCome on, gaming graphics cards. Where the company shows positive data is the professional segment, achieving an increase in sales.
He also made it clear that the sales increased by 70% compared to 2020. So it’s not that the company is in crisis, just the market has changed. What has been lacking, as always, is a lack of foresight on the part of the company. It was clear the market would normalize sooner rather than later and they fabricated more charts than needed.
The RTX 40 series is knocking at the door
Huang also clarified that new NVIDIA graphics cards will be released in September. These new RTX 40 series they should offer a big leap in performance over current models. But at the moment it’s all just rumors and information, in many cases contradictory.
Due to the current situation with excessive RTX 30 series graphics cards, it cannot be ruled out that the RTX 40 series is absurdly crude. Already the RTX 3090s have an MSRP of 1,500 dollars and the RTX 3080s an MSRP of 1,000 dollars, totally surreal prices. Some rumors suggest the RTX 4090 could be around $2,000, so we’re headed for a meaningless hardware market.
But of course, this is all just cabal according to the rumors and the latest decision made by the company. Then we will have to see if all this becomes reality or was only a little (or a lot) of smoke.
