We found nothing by saying that young people spend most of the hours in front of the screen of their mobile devices every day. Digital hobbies associated with posting content on social networks, communicating with friends, watching movies and series, or playing video games are the most common activities.
However, within this whole ecosystem, is the fact that influencers and content creators have become authentic idols of the masses, whom young people want to imitate, seeing the profession as a job opportunity.
As the study reveals Consume, create, play. Panorama of digital leisure for young people made by the Reina Sofía Center on Adolescence and Youth of the FAD Foundation, one in three young Spaniards aged 15 to 29 would like to be influencer.
At the same time, the study also shows that one in ten young people say they try to succeed as influencer or content creator. It is therefore not surprising that young people invest more than 6.95 hours a day in technology-related hobbies.
About which are the most used social networks to follow people influencersInstagram is known to appear in first place, being used by 81.6% of those surveyed, followed by YouTube with 58.9% and TikTok, which rose to 55.6%.
The bone influencers o The most followed content creators generally cover a wide variety of topics, but the favorites are music (53.6%), video games (47.8%) and humor (44.6%).
According to the study, we find that there are key differences between the sexes, since women seek more topics from music, cinema, fashion or travel. For their part, men are looking for content related to video games, sports, science and technology.
Video games as entertainment escape
We have already seen that the most frequent activities of using technology are related to music, audiovisual content and social networks. Indeed, three out of four young people have a paid subscription (even if more than half are shared).
Video games continue to break into what we think of as youth entertainment. The report also shows that nine out of ten young people are players and playing video games (86.8%), of which 37.4% do so daily.
With the proliferation of platforms like Ticit is clear that a large majority (85.9%) consumes some type of content video gamehow can they be Comments games, games, streaming and directly through these communication channels.
The most common way to play is to
Professional influencers are on the rise
In Europe there are more than 9,100 influencers considered professionals for having more than 100,000 subscribers on one of the main social networks (Instagram, YouTube, TikTok, Facebook or Twitch, the platforms that generate the most income).
Compared to the previous year, the number of influencers professionals in Europe has increased by 23%, many of which confirm that being influencer It’s an established profession.
A study of 2btube It also indicates that among the influencers mentioned above, over 900 can be considered macro influencers as they have over 1 million fans on their networks.
The way to earn money is very different in each social network. Some share ad revenue with content creators based on their views. For their part, others have a system of donations or gifts made directly by fans.
In any case, most of the income of a influencer, as is known, usually occurs through advertising campaigns provided by advertisers. This is why many influencers saw the need to create teams of filmmakers, editors and specialists in marketing to manage your success.
According to Tubular Laboratorieswho monitors this audience, the sector of the marketing from influencers This is a trend, since in recent years agencies, specialized departments and specific products have been created for content creators, generating new jobs.
