The Japanese company has already announced the PS5, and plans to gradually replace the current PS44 which is already six years old. As a general rule, the year that Tony launches a new console usually announces a price about 9 months before (this will be now, in February), and production begins about six months before. However, due to the cost of making the console, Sony may "wait and see" strategy about price.
It costs $ 450 to make a PS5
HS Markit estimates that producing the PS4, introduced in 2013 at a cost of $ 399, costs the Sony 381 (so its profit margin was already undesirable at the time). According to the same market analysts, producing a PS5 costs about $ 450, so in order for them to have the same money to make a profit they have to sell it for a low $ 470.
Here comes the doubt, and that Sony's most expensive console is the PS4 Pro that costs $ 399 (at no discount) and users are already hesitant to buy it because of its high price, especially when compared to Microsoft's partner.
Tony's biggest head yet to confirm a stable supply of DRAM chips and NAND Flash memory The console (SSD), which is in high demand in the smartphone industry and manufacturing problems now in China, many factories shut down due to Coronavirus.
What price will the PS5 have and when will we know?
Companies that produce video game hardware (in fact Sony and Microsoft) often sell their gadgets for small profit margins, and even in some cases lost, hoping to make money from the sale of video games for such bodies rather than for their own comfort. Tony's chief executive, Kenichiro Yoshida, said the business of selling consoles should be judged based on the number of active users and not the number of consoles sold.
"We have to keep the cost of the PS5 material under control to ensure that we can make the right number of units in the first production."
The statement from Sony's chief financial officer suggests that there may not be enough PS5 issues at the time of service delivery. By this they tell us that they don't want to over-use the account in the first production, and you know what's going to happen with this: there will not be enough comfort for everyone.
In any case, it seems Sony will wait until Microsoft is the next step for your Xbox One Series X, for sale on the same dates, before establishing a direct selling price PS5. The weather is that we will not see 399 euros, but instead we will be talking about 450 euros or 500 euros.
