It is one of those news that we do not want to give because of what it represents for the user. But on the other hand, they are necessary if what we want is to maximize the help that we offer you, and that is because this Black Friday and this Christmas will not be like those of yesteryear, since d ‘after what we can read in some statements from Intel, everything looks really ugly for those with the tightest pocket. What about the low end PCs and laptops at Christmas?
Millions of people look to the Black Friday and Christmas sales as a pretense to buy their whims or simply to fill the need for a new tech product. In the case of our industry, the problem is complex, because this is precisely the season when we sell more processors, cards, memories, graphics cards and laptops. So why will this year be any different from previous ones if we have returned to normalcy?
The domino effect of the current situation
In some direct statements referring to the economic situation Intel is going through with ever increasing profits and revenues, George Davis, CFO and administrator of the so-called Client Computing Group of the Blues, left some pretty interesting statements:
Strong demand for our high-end products, reinforced by the launch of Alder Lake, is offset by weaker demand from OEMs for low-end products as they prioritize their limited supply of components to support sales of high-end systems. range.
What does George mean between the lines? Well, it’s not hard to figure out, but basically OEMs need to make inventory adjustments and prioritize products that will receive a better revenue ratio i.e. prioritize products that will earn them the most money. Logically, these are the high-end or premium ones, where the margins are higher, taking advantage of the user’s slacker pocket.
Almost no low-end offers on Black Friday and Christmas
As a result of these statements, the first analyzes have already come out on what awaits us in the key dates to come and basically, we have a gloomy outlook. Low-end products of all kinds are going to be much harder to find this sales and holiday season due to a shortage of components.
This little summary has a final resolution, and it is nothing more than the fact that the user who is forced to acquire a PC component or device will have to spend a greater amount of money as he will be forced to one way or another to buy a premium product.
This is already being seen today in PC sales, both desktop and laptop, where there is both less sales and less demand for it. What are the stores planning to do? Well, apparently, at least in the US, it’s about extending the Black Friday sales period to almost coincide with Christmas, so the user can buy longer with discounts.
Now comes the controversy as to whether or not we will fall into the trap. Will the average user move towards a more expensive, but more powerful and better quality product? Or will he wait months for the situation to stabilize, if it ever does in 2022?
