Did you think that the GPU market was the only one that was crazy about prices? In the now typical and comedic “hold my cubata”, motherboard makers are going to compete for the most absurd price possible, at least according to what has been leaked in some of the ASUS motherboards.
Z690 motherboard price, 2000 dollars?
Nearly 2000 dollars for two new LGA1700 motherboards. Where is it going to end? pic.twitter.com/58FifFfo1b
– Andreas Schilling (@aschiling) October 27, 2021
The above reveals that once again ASUS will mark the way forward in motherboards, both in terms of technology and price. Unveiling shows 19 motherboards from the lineup First (6 models), TUFF (It is surprising to see only 2 models), ProArt (single plate) and PLEASE (10 models).
The line begins with the PRIME Z690M-PLUS D4, a card that is more than basic for any task and uses DDR4 to its credit. In addition, it comes in M-ATX format, having the price among all the models presented, since the rest of the cards are ATX or E-ATX.
This more compact and low-end plate is already by the 218 dollars, setting a precedent for where the prices will go not only in this brand. From there, the rise is gradual: 233, 249, 259, 271, 296, 310 and 322 dollars, but… The ROG range arrives and we have the first big price jump which already triggers the sequel.
ROG line becomes unaffordable for the price
And is that we went from 322 dollars to 352 dollars for the G Gaming Wi-Fi version, from there to 371 for the only ROG card with DDR4 in class A. Justified? In the first place, that doesn’t seem to be the case, as the TUF D4 and the A D4 seem to be really similar in terms of performance and specs.
If it is already difficult to justify this jump, the next one until 438 dollars For an ITX card this is great, as the card itself is an evolution of the Z590-I Gaming with hardly any real improvements and from this price point it’s already an area inaccessible to most.
We go up to 486 dollars for the F Gaming Wi-Fi, the card that is supposed to be the best seller in terms of performance and price. But if this already seems absurd to us, E Gaming is about to 584 dollars and the rest does not make sense with the Hero range for 608 dollars, APEX by 669 dollars, FORMULA in 730 and Extreme in $ 1,095 To change.
Special mention for the EXTREM GLACIAL, which incorporates the same PCB as the EXTREME with a new cover and a complete block signed EK, which goes up to 1,947 dollars, being the most expensive ASUS motherboard ever. The clearest question is how do you plan to justify these prices on the Z690 motherboards? Logistics, material prices or design? All at the same time? Where is the limit ? Place your bets and fasten your belts.
