Microsoft had plenty of time to strategize with Xbox Series X | S that allows him to recover lost ground with Xbox One from 2013, when he began his path of squandering the good name and hard work of the previous generation. Now, in 2022, we still have no clear sign of their strategy… except for a special edition Oreo cookie.
Microsoft doesn’t know where it’s going
It is quite obvious that Microsoft has enough resources to walk like an elephant into a china shop and shatter the market based on checkbooks. Here we have the examples of the acquisitions of Bethesda or the most recent Activision-Blizzard. As we do not have our own products, first party, enticing enough to rival Sony and its legion of exclusives as we get our hands on some of the most successful franchises. You know, yes Call of Dutybut yes Warcraft, Diabloetc
But of course, when one is a xboxer (as the undersigned) and has a particular attachment to the ecosystem created by Microsoft around its new Xbox Series X|S, He begins to understand that the North American strategy has more to do with establishing collaborations advertisements on their products than to bring games of authentic value to market, which give more consistency and future to the purchase next generation which we have done a lot.
However, those in Redmond chose to Prioritize an Oreo collaboration campaignwhich will launch personalized cookies with the Xbox logo and related to game content such as Infinite Halo, Forza Horizon 5 years sea of thieves, but that he took up arms against the community, and rightly so. Because? Well, because it seems that before confirming the release dates of exclusive titles like star field oh red fall they are more worried than invigorating These are empty promotions.
Two years with no sign of life
The problem isn’t that Microsoft strikes a deal to run this campaign with Oreo, or any other brand (which by the way has great prices and console-exclusive editions), but that this is the first news we have in 2023 about something new around their consoles. We already know that we have a showcase just around the corner, but with two years of the new generation, the authentic xboxer They’re still waiting for signs of titles arriving that really give us reason to be confident in the future of Xbox Series X | S.
And so far, nothing like that has happened. We continue to have the usual deductibles, overexploited despite their limitations and the decreasing interest they arouse, and all the good that could result from this is even more present in our imagination than in reality. That besides that despite those star field oh red fall the community demands more and better developments and that they are able to compete with Sony and its increasingly consolidated PlayStation 5.
So gentlemen from Redmond. Stop cookies, promotions and similar bagpipes. Focus on keeping the catalog of Xbox exclusives consistent beyond even Game Pass and don’t lose sight of what your legion of subscribers (still) are asking of you. They had to since 2016, or before, prepare a long-term exit strategy that should bear fruit precisely in these months. Which didn’t happen and doesn’t seem to happen.
Just cookies.
