One of the reasons why AMD has a considerably lower share of the global market is because they haven’t yet managed to establish themselves to take a good percentage of the laptop market. Especially those that are designed for gaming, which is one of the main sources of income for its rival, NVIDIA. Well, the AMD RX 7600, based on the RDNA 3 architecture, might be how Lisa Su finally got it.
Facing the new generation of graphics cards, RX 7000 based on RDNA 3, the most modest chip of all, Navi 33, is not a disjoint GPU like its big brothers, but a single chip with a size of 204 mm² and manufactured under TSMC’s 6nm node. A size small enough to make mid-range graphics cards and sell them for a price most mortals can afford. And all this with the improvements in Ray Tracing that the new architecture brings, which allows it to go head-to-head or even surpass the popular RTX 3060, both in its portable and desktop version.
Can the RX 7600 save AMD on portable GPUs?
When buying a laptop for gaming, we usually don’t choose the components, but the assemblers or manufacturers themselves do. AMD started to take this market seriously with the RX 6000 and began to realize that it was important for them not only to go head to head against NVIDIA in tower computers, but also in laptops. . However, it is with the RX 7600 for laptops that they intend to completely turn the tide and no longer be sidelined.
It should be taken into account that at low power the difference between the laptop version and the desktop version almost completely disappears, we stop talking about different chips and specifications. However, for those of Lisa Su, getting market share in laptops is important. This is why the RX 7600 came out first in this type of computer and it must be said that in the first impressions they are surprising. And it is that the version cut for ultra-thin laptops, the RX 7600S, working with 28 compute units o cores 1865 MHz
Forced NVIDIA to change its plans
However, laptops with the RTX 3060 are a bit cheaper and AMD’s hope is that the RTX 4060 for laptops will be more expensive, leaving them with a void where they have a graphics card with a good performance to performance ratio. price, which would skyrocket its popularity and assembly by assemblers beyond three or four models like its predecessors. Although we can’t forget NVIDIA’s decision to change the chip at the last minute from the RTX 4060 to a more modest one. It’s a double-edged sword, however, as it already gives the RX 7600 room to shine even brighter.
In any case, let’s hope that AMD finally manages to convince laptop manufacturers to play that their GPUs are worth installing, precisely the fact that its rival has a monopoly is detrimental, especially in terms of price and for once the Radeons aren’t behind the GeForce in technology, as the effort is worth noting.