Adidas turns Homer’s “Walking Into Bushes” memes into sneakers

It wasn’t a great month for Adidas, but if there’s one thing the German sportswear giant can count on these days (or for the last 20 years), it’s finding ways to squeeze some cash out of licensed sneaker deals. Next up: The simpsons.

Earlier this month We got our first look at a Simpsons x Superstar Collaboration, in which almost the entire surface of the shoe is covered in blue fuzz to match Marge’s hair. It looks exactly like a pair of old Cookie Monster sneakers I once bought for my (then) two year old:

Another shoe in the lineup, one leaked earlier today, and this time a Stan Smith, features Homer instead. While at first it seems much less involved as the Marge shoe – maybe there’s a bald joke here, I don’t know – turning the shoe inside out reveals that it also has some lint, but only on the heel:

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Like the meme itself, is this something you can laugh about when you see it on the internet but spend money to wear it on your feet? Hmmmmmm.

Not that Adidas would care. While the company’s Yeezy collab has reduced to ashes and was worth big bucks at its peak, Adidas’ bread and butter in the sneaker business (like Nike’s) isn’t in high-profile, limited releases, but in two other places: for Zum for the most part it’s the everyday list of venerable classics (the Superstar, the Stan Smith, slides, etc.) and to a lesser extent it’s connections like these.

We’ve seen this a lot over the last few years as the company released sneakers based on everything game of Thrones to Pokemon to South Park to an earlier one Simpsons release, and while many of them look a bit naff, some (Pokemon especially) were great!

There’s no word on a release date or price for either.