This Halloween, Chipotle wants Bring momentum into the matter And the goal is not only to feed customers, but also to clothe them.
The burrito maker has partnered with Spirit Halloween, North America’s largest Halloween retailer, to launch its first costume collection, it said in a statement Wednesday. The promotional stunt is inspired by the viral costume memes both brands have capitalized on in recent years.
Starting September 6, customers can snag a costume that pays tribute to some of Chipotle’s iconic (and not so iconic) items, including: napkin, fork, water cup, burrito and to-go bag. Each suit is $40 and comes in sizes small to extra-large.
The unitards are available on Spirit Halloween’s website and at select locations across the U.S., including Chicago, Denver, Los Angeles, New York and Egg Harbor Township, New Jersey. Customers in Canada can purchase a costume online while supplies last.
By working together, the companies are trying to improve the somewhat outdated bizarre costume memes inspired by Spirit Halloween BagsTwo years ago, Chipotle jumped on the bandwagon with a fictional “Chipotle fork“ and a “Chipotle Napkin Unitardwhich generated a total of over 700,000 online engagements, the company said.
But that’s not all – Chipotle says it’s cooking up another “shockingly great deal” for customers next month, with details still being kept under wraps. The company once gave away free food to customers who dressed in aluminum foil – like a burrito – on October 31, but the company has since diluted this support into a partial discount.
Let’s take a look at the five one-piece suits Chipotle is offering this Halloween:
