Disney is making its biggest foray into video games yet. On February 7th the mouse house and Fourteen days Creator Epic games announced plans to create new games and an entertainment universe where consumers can “play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more,” company officials said in a press release.
“Our exciting new relationship with Epic Games will bring together Disney’s beloved brands and franchises with the wildly popular brands and franchises Fourteen days in a transformative new gaming and entertainment universe,” said Robert Iger, CEO of Disney. “This marks Disney’s largest entry into the world of gaming to date and offers significant growth and expansion opportunities. We can’t wait for fans to experience the Disney stories and worlds they love in groundbreaking new ways.”
“Disney was one of the first companies to believe in the potential of uniting their worlds with ours Fourteen days, and they use Unreal Engine across their portfolio,” said Tim Sweeney, CEO of Epic. “Now we’re working on something completely new to build a permanent, open and interoperable ecosystem that brings Disney and… together Fourteen days
This isn’t the first time Disney and Epic have worked together. Fourteen days has organized several war of stars-Themed events over the years, including last year Find the power Event honoring the prequel trilogy. In 2020, Fourteen daysSet in the Marvel Universe, the Nexus War with Galactus event attracted more than 15.3 million concurrent players, according to the press release announcing the deal.
While it’s tempting to think of Disney primarily as a producer of films, TV series, and Baby Yoda merchandise, the company has also been active in gaming for some time. This little nugget from the press release surprised me a little. “Disney licensed games received more than 150 nominations, wins and other awards in 2023, including multiple Game of the Year nominations Marvel’s Spider-Man 2. Disney mobile games have over 1.5 billion installs worldwide, and to date, nine Disney game franchises have each grossed more than $1 billion.” Who knew?
Anyway, congratulations to these two financially struggling companies who so desperately needed a chance to make more money.
