Since Disney+ Since the introduction of “The 4000” a few years ago, people have shared their passwords with family and friends so that they can log in and war of stars and more at no additional cost. But those days are coming to an end, Disney CEO Bob Iger said during a recent quarterly earnings call.
Disney+ launched in 2019 and quickly became one of the biggest streaming platforms around. Over time, Disney has continually increased the prices of the service to make it a profitable product. (Something that happened recently
As reported by IGN on 7 AugustIn September, Iger spoke openly about his plans to step up his anti-password efforts, while telling investors that the company had not received any “backlash” from customers.
“We’ve talked a lot about adding the technology capabilities that we need to basically make the business more profitable, higher margin and more successful. And that’s what we’re doing right now,” Iger said during the company’s recent quarterly earnings call.
“We launched our password sharing initiative in June,” Iger said. “It will really kick into gear in September. By the way, there has been no backlash to the notifications we’ve sent out and the work we’ve already done.”
Earlier this week, Disney announced a price increase for Disney+Hulu and ESPN+. This is the fourth price increase the service has received since its launch, and it means that starting in October, the ad-free version of Disney+ will cost more than double what it did in 2019. Back then, Disney+ was just $7 a month. Today, it’s $16 a month. Yuck.
But hey, Disney is actually making money from its streaming services now, something other companies like Paramount can’t say. All it took was doubling prices, cracking down on people sharing their accounts, and probably pissing off a lot of people in the process. But the numbers are going up, so who cares?
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