When will the cinemas get back to normal? Also as a message from Covid-19 vaccinations makes the current situation more optimistic, the answer is still a big unknown – and a huge update from Warner Bros. Pictures makes this clear.
On Thursday, Warner Bros. Pictures Group announced that the company’s films will be available through a new hybrid release model for 2021. Based on the widespread announcement, movies scheduled for the coming year will hit theaters worldwide while also receiving a month-long streaming run exclusively on HBO Max. In November, Warner Bros. announced a similar strategy for Wonder Woman 1984: The film will premiere in US cinemas and on HBO Max on Christmas Day.
Currently, Warner Bros. ‘2021 contains film slate The little things, Judas and the black messiah, Tom Jerry, Godzilla versus Kong, Mortal Kombat, The ones who want me dead, The incantation: The devil made me do it, In the heights, Space Jam: A New Legacy, The suicide squad, reminiscence, Malignant, dune, The many saints of Newark, King Richard, Scream macho and The matrix 4.
Warner Bros. said in a press release that the hybrid model is a “strategic response” to the effects of the ongoing global pandemic, especially in the US. And like the current plans for Wonder Woman 1984After the one-month HBO Max access period in the US, “every film will leave the platform and continue in the US and abroad, with all normal distribution windows for the title.”
“We live in unprecedented times where creative solutions are required, including this new initiative for Warner Bros. Pictures Group,” said Ann Sarnoff, CEO of WarnerMedia Studios and Networks Group, in a statement. “Nobody wants to bring films to the screen more than we do. We know that new content is the lifeblood of the theatrical exhibition, but we need to balance this with the reality that most theaters in the US are expected to operate at reduced capacity in 2021. With this unique one-year plan, we can support our exhibition partners with a steady selection of world-class films, moviegoers who may not have access to theaters or may not be ready to return to the cinema have the opportunity to see our amazing 2021 films. We see it as a win-win situation for film lovers and exhibitors and are very grateful to our filmmakers for working with us on this innovative answer to these circumstances. “
The announcements indicated that all films will be available in 4K and HDR on HBO Max.
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