Right at the beginning, the former President of Nintendo of America, Reggie Fils-Aimé, addressed the elephant in the room: “I’m sure you’re wondering what the former President and Chief Operating Officer of Nintendo of America did at Microsoft Xbox event? “
“I don’t know what I’m doing here ei ther,” joked Fils-Aimé.
The former Nintendo president also added that he was joined by a collection of executives he calls friends and that he “competed bitterly” and worked closely with things in the game industry.
Lots of Xbox luminaries were there: Bonnie Ross, head of 343 Industries, Peter Moore, former corporate vice president of Interactive Entertainment, Ed Fries, former vice president of Microsoft Game Studios, and Robbie Bach, former chief Xbox officer, attended the panel discussion on the past, present and future innovation is part of creativity.
Fils-Aimé is moderating the discussion well and the conversation is quite interesting. It goes in-depth about the birth of Xbox, touches on the Sega Dreamcast, and the rise of online console gaming. The whole conversation is worth watching.
At the start of the panel, the former Nintendo manager also does a good job of mentioning Nintendo – and providing a few pointers later in the conversation.
- “And I certainly look back with a lot of pride on the innovation I was involved in, be it the Nintendo DS with two screens, touchscreen, the first mass-market touchscreen device in the entertainment electronics field, the work that“ I did it with the Wii made. “
- “And I have to sneak it in. The Wii was the best-selling console of this generation.”
- “And of course the work I did with the Switch …”
- When Moore talked about seeing 3D sports “hopefully” on a Microsoft Surface in the future, Fils-Aimé intervened: “Maybe on your Nintendo 3DS”.
- Looking back at the launch of the Xbox, Fils-Aimé, who was new to the games industry, recalls: “I was the prototype consumer who already had a PS2 in my house. I had an N64. I was thinking about a GameCube, but actually I didn’t buy a GameCube until I was part of Nintendo. “
This is possibly the most common time Nintendo and its products have been mentioned at a Microsoft event!
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