FIFA 23 is currently availableOrder anywhere in the world and is meant to be a full price retail version. BBut in a certain market in a certain store, customers could get a hell of a bargain.
Last month, anyone browsing the Epic Games Store in India would have seen this while the standard edition of FIFA 23 cost ₹3,499 (USD$44), the Ultimate edition– which should have been ₹4,799 ($60) was quoted at ₹4.80 instead.
That’s not a retail price, that’s a mistake. One, where the store clearly put the decimal point in the wrong place. ₹4.80 works six cents, and as news of the savings spread, users flocked to the store and bought the game. And not just Indian players; As soon as the news broke, fans took to social media to share opportunities with players outside of the region to set their accounts on India’s Epic Games Store. so they can get the error.
Well, this isn’t exactly uncommon in the realm of online shopping, but often stores cancel orders when the discrepancy is so great. I don’t think too many people expected it actually get hold the more expensive version of FIFA 23 for six cents.
But you have! Above PC gamerEA Sports issued a statement this week stating:
A few weeks ago we scored quite a spectacular own goal when we accidentally mispriced FIFA 23 in pre-order on the Epic Games Store. It was our fault and we wanted you to know that we will honor all pre-purchases at this price.
That’s nice for anyone who managed to make the savings, but let’s be honest: EA isn’t really missing out on much here. While FIFA was and still is a full-price sports game with singlePlayer modes, in recent years the franchise’s Ultimate Team multiplayer mode has shaped the company billion. I’m sure the calculation of “money lost on initial six cent sales” versus “money made long-term through Ultimate Team” still works in favor of the company.
