GameStop, which is the domain of video game marketing products, You're in big trouble. As physical game sales decline (and with them trading, bread and butter for the company, they crave new ways of getting people in the door and spending money.
Extreme despair, perhaps. While the comp any's efforts over the past few years have focused on flood-producing stores by retailers and Funko Pops, some game stores GameStop are currently trying to move the future from this into more social channels.
As GI.biz
Different types of stores are all different in this context – some focused on retro games, some on “pop culture” – but the overall design goal is the same. Turn GameStop into a place where people can stay close to video games, instead of the place you go and be given a hell of a go.
While using all of these features would be free, customers would need a PowerUp Reward membership to play, with staff trained to look for IDs in age-based games. Note that these are fantasy shops, where GameStop is trying things out, and there is no guarantee that anything like this will ever be distributed worldwide. Which … might be the best.
I find that the company needs to try new things, but this isn't it, captain. You can install all the free gaming PCs and tabletop sites you want, but at the end of the day no one will want to get involved in GameStop
In conversation explaining building these concept stores, chief customer officer Frank Hamlin says "I came back (from E3) in 2014 to the state at the time saying, & # 39; We lost a great opportunity … And I said, and this I am using politically incorrectly, & # 39; If E3 is the Vatican, why is GameStop not a local church? & # 39; ”
Sadly, the one selling his last legs cite it as its primary inspiration for a trading game that has seen better days.
