EA Sports and Nike announced yesterday that, sometime in the “future”, games like FIFA And Driving me crazy will have integration with .Swoosh, which Nike refers to as “his”.new digital community experience”.
What does that even mean? It’s a NFT (non-fungible token) Platform, a cryptocurrency-related scam exploded in 2021 and then crashed hard
Despite this, there was a broader public reaction to the concept that landed somewhere between ambivalence and condemnation, there are still some companies willing to persevere. Partly because they have an eye on the future and maybe also because they signed a number of deals in 2021 and now they have to see them through.
This deal in particular is described as:
Nike Virtual Studios and EA SPORTS today announce a new partnership aimed at enhancing and personalizing the virtual sports experience for fans around the world. This collaboration brings together two of the biggest names in sports and entertainment and will open up new ways for members of .SWOOSH, Nike’s new digital community experience, and EA SPORTS fans to express their personal style through play.
What’s the funniest thing about it? Notice
Of course, EA Sports games already offer this, sometimes in the form of free unlocks, others you have to pay with in-game (or real-world) currency.