Dressed up with makeup, huge hoop earrings and a loose sweatshirt, YouTuber and pop star Madison Beer exudes effortless glamour as she Viewers of their Twitch stream.
“You have changed my life. You have changed my whole world. And… I mean Impressive clothing.”
Beer has established herself as a star for a new generation of fans. She started covering songs on YouTube in the 2010s and has now become an icon for a younger generation. She’s popular on TikTok, her followers flock to fan cams of her concerts, and her official profile has more than 20.3 million followers. She’s made a name for herself as a Grammy-nominated artist big enough to embark on an illustrious world tour. She does all of that, but she also occasionally streams on Twitch, where her fans have told her about a dress-up game on Roblox called Impressive clothing.
Impressive clothing is a trendy new game released on Roblox. In it, people compete against others online to create the best outfit based on a certain theme. In the game, players browse through chic closets as they try on clothes, makeup, and accessories. At the end of a set time, everyone shows off their work in a fashion show where people vote on the best outfits. Thanks to streamers like Case “CaseOh” Baker and Kai Cenat playing it, the game became a surprise hit and has brought a whole bunch of new players to Roblox.
“[Chat] told me what it was, and I was like, ‘Okay, this is probably going to be silly and I’m not going to love it. Because when I play games, I play games that are exciting in my head. Boy, was I damn wrong,” Beer said. “This game has literally done something to me. I feel like it’s healing me. I feel like it’s healing parts of me that miss playing with Barbies. I don’t know, it’s just something that’s so much fun.”
While some streamers play it ironically, the game has given many online gamers – including Beer – the opportunity to rediscover their interest in dress-up games in a real way. Similar to the Barbie The film allowed viewers to unashamedly love Pink and its hyper-feminine aesthetic, Impressive clothing allows people to unashamedly express their love for a dress-up game that could be dismissed as a child’s game for girls.
In the comments section a viral TikTok While recording Beer’s clip, a person confirmed her message.
“I understand what she means by saying that play is healing. That’s why I like it so much. I’m a boy and I’ve never played with Barbies or other dolls, so [Dress to Impress] somehow heals this for me,” said user DDS34.
For my part, I am glad that Beer is talking about her experiences. And not just because people can identify with her. Games like Barbie fashion designer were huge commercial successes, but their influence on video games in general is not always appreciated. It’s not often that we celebrate dress-up games, so it’s nice to see a popular character do this for Impressive clothing.
