Movie theaters are among the the busiest time of the century. In response to the social cuts aimed at delaying the spread of the COVID-19 epidemic, theaters across America – and around the world – have been closing their doors for the foreseeable future. For that reason, major Hollywood studios have started releasing their movies from theaters to place them on demand. But that is likely to happen with any major seasonal add-on, no matter how much people hope to see them on streaming platforms soon.
The practice began with it The Invisible Man, The Hunt, again Emma, all from Universal Pictures. On March 20, all three movies appeared from theaters to the internet, where viewers could rent them for $ 19.99.
Each of these movies had its own reasons for leaving the theaters, in addition to the fact that Universal saw the text on the COVID-19 wall. The Invisible Man he had been playing for a couple of weeks at the time, which gave him plenty of time to earn some money in its first weekend. Emma. it was not yet released, but it was a small product with the potential to spread successfully. Finally, there is The Hunt, a movie that dealt with certain issues and many insults before it even got to the theater. By the time it arrived, the movie business was starting to decline, thanks to COVID-19.
Now that these films are out of the theater, they are all there List of top YouTube retailers – or all currently renting only – or internally Cinema category for new Amazon Prime Video, dedicated to the latest movies. Ever since Universal made its decision, and it became clear that no one in the US would be out to add the theater anytime soon, many more movies from the movie are becoming popular. Tony's release Blood, Disney's release Forward, released by Warner Bros. Birds of prey, among others.
But the immediate release is not what people are excited about in the upcoming movies: a delay in the release of the planned blockbuster. In the past few months, many major stations have been delaying their major movies. And many of them do not get new release dates, as studios are waiting to see when domestic and international box offices can recover.
The first official announcement came from MGM and Universal Pictures in early March, when they announced that There is no time for Death, the last installment in Daniel Craig & # 39; s James Bond game, will be delayed from April until November. Shortly thereafter, movies began to drop on the release calendar: Disney delayed the release Mulan, New Mutants, again Black Widow without announcing new release dates. Universal even delayed F9 throughout the calendar year.
With nothing coming to theaters for the foreseeable future, fans have begun to find trouble when they will be able to see the movies they enjoyed. And with all the movie channels of the much-needed movie theaters, it seemed reasonable that they might choose to pull some of their blockbusters on those platforms.
There have even been a few minor extensions. Universal moved Trolls: World Tour simultaneous release on digital platforms and theaters on April 10 (assuming the theater reopens at that time). In the meantime, last week, Equation moved The Love Factors on Netflix, where to start now.
So why can't that happen with blockbusters?
Well, because, these two special films make a lot of sense in demand. The Love Factors is a small action comedy, the kind of film that thrives on Netflix. Trolls: World Tour is the next best movie for kids who made less than $ 200 million in the US, so theater is not a priority – and with school-going kids, a new streaming movie could be a religion for working parents now from home and stuck splitting their time between parenthood and performance.
Blockbuster movies, by contrast, make a lot of money in theaters. The first movie to come in 2020 that gets fans excited about the prospect of a digital transformation was Disney Mulan. But the re-enactment of one of the Disney & # 39; s 90s king of the Disney worlds, with many Disney action movies being major office-bearers. It's a myth about China's history – one of the countries where most audiences often feature in blockbuster movies, Disney or otherwise. In 2019, the North American box office dip at $ 11.45 billion in grosses (thanks in large part to Disney). At the time, the Chinese box office get up to $ 9.2 billion, with 35.9% coming from imported films. For high-energy workers, there is money to be made away from America.
When Disney removed Mulan from its online release program, fans went into social media, asking, "Why didn't Disney put a movie on Disney Plus for everyone to see now?" Problem is, that doesn't make much sense for Disney.
Disney Plus is a subscription-based platform. The way they make money comes from people who pay for monthly access. As proven by Netflix and HBO, this is a very successful model, but companies that keep users subscribed. There will be a reason for them to stick to the platform, otherwise they will cancel.
Thus the first release of Mulan really add? How many people who were not enrolled in the service will now enter the movie board, and how many of them can stick to it once or twice? It's probably not enough to match box-office assignments. Not all Disney action reboots have been hits, but, they've done well compared to promoting animators, and frustration is like doing in 2019 Dumbo he made over $ 300 million worldwide. And on the other side of the scale, 2019 The Lord of the Lions he made more than $ 1.7 billion in sports expansion. Disney has no compelling reason to quit Mulan in the current stream and skip the power of that payment day.
Mulan it is also a family movie, which means more tickets to the theater expansion. Kids will want to see it, and kids can't see the movies alone. Which means that one family of many kids actually pays $ 60 to see it together in the theater, instead of a $ 19,99 rental or a very small monthly subscription. And that doesn't even include kids who drag their parents back to the stadium in the second round.
Casting a movie will create another problem: you. Disney Plus is not available in every country yet. It just launched in the UK on March 24, and will likely launch in China soon. If Mulan was easily accessible, could find its way online, successfully curating one of the biggest movie markets. So choosing to delay a movie, rather than moving it to a streaming platform makes sense for Disney.
The fans made the same call for the first digital release when Warner Bros. proclaiming that Wonder Woman 84 it was delayed. With HBO Max, the new WarnerMedia streaming service, which is launching in a few months, some people are arguing that it would be the perfect movie for new customers in the service. According to a report from The Wrap, Managers of Warner Bros. they even discussed the option, but most said that if theater releases were ever possible, it would be a good financial choice. So the movie was re-arranged to be the August 14th game. Which should come as no surprise, given the last Wonder Woman film that made nearly a million dollars a few years ago.
The same argument holds true for Disney and Marvel Black Widow, a movie on the highest granchise of all time. The latest Marvel movie was slated to release on May 1, but has been postponed without a detailed release date, but is confident that it will succeed even if Disney decides to release it. There is no time for Death, another big blockbuster will have the same high office expectations. A previous Bond movie, Specter made about $ 900 million at the box office, which explains why it was important for the tournament to block its day.
Probably, there might be an external movie debate similar New Mutants, or. The X-Men spinoff had a disastrous production process. It started filming all the way back in 2017 and has since been re-edited at least once, back several times. Most importantly, the X-Men isn't "in" yet. Last year Phoenix is black it was one of Hollywood's most famous bombshells several years ago, failing to even break $ 70 million in the United States.
However, the financial implications of releasing a movie on streaming platforms does not compare to the obligation of mass release. If New Mutants catching up with the youth and threatening it north of $ 100 million, suddenly Hulu's or Disney Plus's funeral sounds like a Disney complaint.
With some of the most anticipated movies of the year being delayed, and summer with no more movies coming to a close, it's no surprise that movie fans like the idea of a new movie being released now, on the streaming system they already have. In addition, movie theaters existed decline over the last several years, as streaming is taking over the marketplace for watching movies. But even though they pay less in total than they used to, movie theaters are still the perfect place for blockbuster movies. And no global pandemic can change that fact.
With broadcasting getting bigger and bigger every year, it seems possible that some titles may change their distribution to individual platforms for specific studios. Smaller movies, with lower budgets and lower chances of top hits in theaters, can change unless the studios think twice, and that will happen if the movies like The Love Factors what are the directions. But for now, studios are looking for blockbusters like Mulan, Black Widow, again Wonder Woman 84 to stay where you are, to take seven screens on the firm floor of your property – even if that doesn't happen in the next few months.
<div class = "c-shoppable c-shoppable – has-image" data-anthem-complication = "1420401" data-cid = "site / shoppable-1585239123_5239_51997" data-cdata = "{" anthem_component_id ": 1420401," title ":" Fire TV Stick 4K "," chorus_asset_id ": 19212398," url ":" https://amzn.to/32R7aLP "," seller ":" Amazon "," prices ":" $ 34.99 "," description "": "
Amazon's Fire TV Stick 4K is a streaming-in-one-and-only tool with the largest streaming services, 4K streaming and remote voice powered by Amazon's Alexa.
"," entry_id ": 20958649," image_url ":" https://cdn.vox-cdn.com/thumbor/Y_z-X-UcxTlUDrL4eLmBsFlQNFQ=/1000×0/cdn.vox-cdn.com/uploads/chorus_asset/ / 51CgKGfMelL._SL1000_.jpg "," anchor_id ":" Fire_TV_Stick_4K-1420401 "}">
Vox Media has a partnership. This has no effect on editorial content, or Vox Media may earn money for products purchased through affiliate links. For more information, see ours ethics policy.