After all I thought it was test performed with Football Manager last year, Sega Europe has decided to make all the boxes for its PC-issued codes. They are made of 100% recycled materials, and will be 100% recycled.
Here's the announcement, with the first game re-casting Total War: Rome II:
The special boxes Sega will use are more expensive than the standard DVD cases, but it is estimated that the cost will be borne on the go, because the cardboard is small and light.
While it's still a start, and the fact that by 2020 the physical PC gaming market has dried up, so hopeful success for this marketplace company may convince Sega — and other publishers — to maybe come together and see if the tests can be opened. done by introducing console games to these natural sound cases.
Companies like Nintendo have launched here in the past, by reducing the amount of plastic used in their cases, but the fact is that in many parts of the world you can't recycle game cases with a kerbside collection, so switching to cardboard would be a huge improvement in this regard.
There is also a good sense of sync for all PC publishers who switch to cardboard boxes on the eve of the virtual market, because that's how they were integrated long back in the pre-platform days.