In April 2021, at the height of Web 3 Mania, Sega was one of the biggest companies pledged its future to the “gaming to make money” scam. Now, just two years later and after the ass has completely disappeared from this market, Sega has changed its mind.
As we wrote at that time, in a story entitled ‘Sega wants to sell NFTs, can fuck right away:
Sega Japan announced today that it will be getting into the NFT business, working with (and acquiring a stake in) a company called Double Jump Tokyo, with plans to sell not only character-related tokens, but also NFTs in future games.
The announcement offers few details, but as Pocket Gamer reports, Sega hopes that this will “be the start of a sequential expansion to a variety of content, including IPs currently in development and new IPs coming in the future.” to be published.”
Those plans are now mostly done. In an interview with BloombergShuji Utsumi, Sega’s co-chief operating officer, said the company will now “hold its largest franchises of third-party blockchain gaming projects to avoid devaluing its content,” and will do so “Shelving plans to develop its own games in this genre, at least for now.”
“We’re looking at whether this technology will actually take off in this industry,” Utsumi told the website, adding that while the “biggest franchises” are off the table, “lesser-known” companies such as Three Kingdoms And Virtual Fighter there will still be some NFT connections, but from third parties.
His best quote, however, is where he says it bluntly “The action in play-to-earn games is boring. What good is it if games aren’t fun?” My friend, that’s what we told you in 2021, I’m glad you finally came to.
