Square Enix producer doesn’t like drip-fed PR

Players are eager to get their hands on Final Fantasy XVI.

Players are eager to get their hands on Final Fantasy XVI.
Screenshot: Square Enix

Square Enix producer Naoki Yoshida is hard at work Final Fantasy XVI. How Kotaku reported Last fall, the producer tried to meet expectations for the game. On a recent livestream, he also spoke about his aversion to dribble PR.

BeforeYoshida said that he didn’t want to show pre-rendered material but rather real-time in-game material, adding, “If it were just a rendered trailer there would be comments I’ve seen in America and elsewhere like, ‘ See you in 2035! ‘”

In the last livestream, Yoshida spoke again about his approach to the upcoming launch of the game. How Within reported he gave a quick update and said that tThe scenario of the game was completed and the voice recording entered the final phase. However, don’t expect a large info dump – or even a drop by drop – anytime soon.

It’s not that Yoshida is trying to withhold information about the game, but rather that he wants to post information about the game right before it is released. So players can quickly decide when they want to buy the game and hold it in their hands. “I thought we could have something for the Tokyo Game Show, but we probably won’t be ready in time,” said Yoshida. What does that mean? Probably not much information about the game until prime time is ready.

Yoshida explains why he's not dragging out game information.

Yoshida explains why he’s not dragging out game information.
Screenshot: Final Fantasy XIV @ YouTube

“Personally, I get tired when little tidbits of information are lined up over time,” said the producer. Me too! That seemed to be the general MO at Square Enix for years, with countless, frustrating, “Please be excited” teaser. It’s refreshing to hear someone in the company who isn’t a fan of such patchwork PR.

“Of course I’m showing something for TGS for the company,” said Yoshida, who bluntly added that there will be no surprise FFXVI reveal at the fair. Instead, Yoshida wants the game into the players Hands after showing more instead of stringing them together — in the past for Square Enix that could mean dragging things out for years.

“I’m obviously grateful that people are waiting and looking forward to the game,” said Yoshida, “but I think it’s not good to bring something crazy and upset people.”

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