If you look at the official Pringles Twitter account Right now you’ll notice a strange pattern in the responses. People respond to every boring tweet about new flavors and favorite snacks with a picture of Donkey Kong that makes it look like he’s shooting lightning from his crotch. The lettering “COCK BLAST” is emblazoned on this impressive picture. So uh, what the hell is going on?
We live in strange times. Although most are just getting used to it, the social networks and online communities we use every day are full of brands pretending to be humans. They tweet, create memes, and even participate in popular discourse. It’s strange, even if we all somehow don’t notice it anymore. But there are people out there who like to mess with brands on social media. And one of those people is the reason all recent Pringles tweets gets hundreds of “Cock Blast” memes in replies.
As reported by the garbage daily Newsletter and Writer Ryan Broderick, one person started it all. After combing through all of the replies, they discovered one account that always seemed to be the first to respond with the meme, and seemed to have been doing it for longer than anyone else. So Broderick reached out to this person, @TheKrustyKoopa, and asked the question you’re all thinking right now: Why?
“A friend of mine tweeted and said he wanted people to spam Pringles’ Twitter comments with a different image [it was a meme of a bug]’ Krusty Koopa said to Broderick. “But I created my own tweet urging people to spam Donkey Kong [Cock Blast meme] instead of this. And it eventually spread to people outside of my friend group, to the point where it just became his own thing.”
According to KrustyKoopa, there’s no real organization around the meme or subculture that’s popped up in the replies to every mundane Pringles tweet. This was just one example of an absurd anti-brand prank that was growing in popularity. Maybe people really hate Pringles? Or maybe people just love posting this cock blast meme? Who can tell? why it worked, but it did.
If you’re wondering if this is part of a statement against the corporate infiltration of social media and the internet that ruins so much of it and lures people into caring about brands, it isn’t. It was all just a joke that resonated with many randos online and exploded in popularity.
“I don’t really remember there being a reason for this, it was just a silly joke that grew out of nowhere.”
