If you’ve ever signed up to Twitter, Instagram, or any other social media platform lately that can track your interests, you have most likely seen two things. First, a lot of depressing news because that’s the world right now. Second, you’ve probably seen these weird ads for some zombie game. While most people probably just scroll past these ads, maybe shake their heads or giggle, I decided to actually give these games a shot. What I found was just as strange as the advert on Twitter.
While there are many zombie-themed mobile games out there, the two titles I see the most are are State of survival and Puzzle & Survival. Let’s look at one of the stranger ones first. This ad for Puzzle & Survival shows a man in prison who is bitten by a zombie rat. The rodent’s bite then turns the man into a zombie, but not before his cellmate escapes.
In another ad, this time for State of survival, a woman in an elevator is slapped in the ass by another woman. But the fumbling is attributed to another guy who’s also in the elevator with them, so he gets a slap in return. (Nothing like that happens in the game, by the way.)
Still, if you haven’t seen the above ads, chances are you’ve seen some variations on them. There are So. Lots. More. Strange. zombie. game. To sue. Few of these make complete sense, and ultimately, finding logic in these commercials is such a huge waste of time.
While these two have similar ads and even almost identical names, they are very different games in action. State of survival and Puzzle & Survival Both have a base building mechanic that forces you to slowly upgrade buildings and farms to grind resources so you can eventually upgrade your headquarters. Then repeat the entire process again. They differ in what you do between the numbly boring city administration sequences.
In Puzzles & survival, You are playing a puzzle game where you defeat tiles by defeating hordes of zombies by pushing pieces around and making big combos. You’ve probably played a variation on this mechanic at some point, but in better form. That’s not to say that games always have to be fresh or innovative to be good, but the gameplay in Puzzle & Survival it’s a mayor grind. Playing the puzzles is a pain as the noises sound crispy during the game and often get mixed up during large combos. The zombies, the stars of the action, are barely animated – the same goes for the puzzle animations. And you have to sit out all of this inconvenience for an extended period of time just to solve puzzles that aren’t exciting to play. All incentives to keep going are gone.
State of survival, on the other hand, don’t use puzzles. Instead, it offers a straightforward and almost hands-free fight. Your squad of survivors shoots without you doing anything. They only activate their limited special abilities when they have killed enough of the living dead to fill the meter. Idle games like Adventure capitalist
In a way, the ads promoting these games are brilliant. There’s no way you can get a bunch of people to download yours and take care of them Puzzles & Dragons Just knock off with gameplay footage like this. Instead, you captivate people by creating quirky cutscenes and ridiculous spaces that will catch the eye regardless of your tastes.
While you could argue that it is misleading advertising, how Vice reported a few years ago, the law has not yet fully caught up with the reality of mobile game advertising. In a later report by NYMag, a developer for another game, explains that in their case, a completely separate team is creating the ads – which, of course, aim for virality. In this particular case, while there is a gap between what the ads show and what the game actually is, people who download after watching are rewarded with a narrative experience that touches on adult subjects.
That’s not what you will find in these zombie games. I assume most People will likely either be entertaining the ads and keep going, scroll right past, or end up uninstalling the game even if they pull it off. But that in the. described model Vice Report says mobile games like this mostly don’t require a large user base. What they are looking for are extremely dedicated fans ready to lose a lot of money, aka “whales”. The more viral the ads, the more likely they are to reach people who might fit that demographic.
In action, most zombie games with wild ads are pretty bland, gameplay, and often play like hundreds of other phone games. I know this because I play and like a lot of mobile games. I’m pretty cool at gaming GEMCRUSHWARSDASHPUZZLE for example while waiting for the meal. but Zombie survival and Puzzle & Survival are stiff and soulless. You seem like a group of robots looked at the most popular free games over the past five years and then spat out something based on those trends. And while trying to mimic some of the most popular mechanics, the game makes little sense for the game to understand what made things work in the first place.
On the other hand, I * checked the word count * wrote over 950 words about these silly zombie games Kotaku.com all because these ads are so crazy. I would say this is an effective way to get people talking and playing in 2021.