In December, a video surfaced on Twitter of a young man playing "Say So", pioneered TikTok star Haley Sharpe. Finally during the video, the teenager is interrupted by Laura Dern, her mother, who finishes dancing (and worse.) To date, the video has over 200,000 likes and 2,300 comments. , celebrities such as Reese Witherspoon, Jennifer Lopez, Will Smith, Justin Bieber, The Jonas Brothers, and Mariah Carey are very popular in the app. Breathing blood in water and the chance to stay fit for younger and younger generations, celebrities have moved to TikTok, where he was instantly reassured and praised People, Don't sleep, and all other tabs it is possible.
Jaya Harper's video foreshadows this new player's entry into the short video space: The celebrities are coming and nowhere, even the seemingly sacred halls of TikTok, are safe.
After all, social media is breeding for its own celebrity. Despite its popularity as a platform, TikTok, last year, intensified its authentication efforts, giving black-and-white tags to the young and white Hype House cohort, as well as other popular creators such as the "kombucha girl" Brittany Tomlinson and Adam Ray, also known as Rosa.
For the platform trying to find a revenue model, the rise of certified creators was not entirely expected. In addition to advertising, TikTok also relies on its Creator-set system where the platform connects its most popular and prospective users, managers and advertisers. (Rolling Stone previously it is reported that creative organizations affiliated with TikTok often pay users $ 400 / month to do one post per day.) And, celebrities, come up with instant complaints and a fanbase that is already doing their jobs elsewhere. Advertisers and investors, rather naked, have already begun the weakening of popular public feeds, now littered with Tide Detergent #TidePartner hashtags and Casper Road transmission codes. TikTok will soon showcase its award-winning jewelry, at best (for advertisers and its investors, at least.)
In light of this, I have no doubt that TikTok has already pulled out some unnecessary red carpet of crowds of Hollywood celebrities who entered the operating system, desiring to be seen as cool by their kids and fans and haters. But like their stand on other apps – most notably, Instagram and Twitter – their continued takeover of the TikTok algorithm shows the worst that social media has to offer.
Google "TikTok," and one will find a large number of inanimate articles about Reese Witherspoon recreating a viral dance routine with her son. The platform promotes the sharing and dissemination of wishes and sounds and dances, sureness, and star power is very attractive to a company looking to expand its awards and expand its investor base, but the creators of that dance are often unpopular. With the spike in celebrities comes the site of amateur TikTokers and refined engagement metrics for young creators who can hope to compete with the Oscar winning character who copies their video.
Take a look at the original search results with the TikTok sound and you'll find a group of validated users, connected to the common teenagers who create and create these memories. (TikTok did not respond to a request for comment for the application algorithm prioritize verified creators.) Authentication is a computer only Problems with middle-aged creators, who find it increasingly difficult to gain fame for their work. After the NBA asked TikTok white creators to teach cheerleaders the famous “Renegade” dance, many lamented the real founder Jalaiah Harmon, a 14-year-old black girl from Atlanta, had her work cut out for brands, certified users, now famous. Harmon, who later appeared to Ellen, was able to turn the debate into personal fame, but the incident has emerged as another in a long line of black online creators whose ideas have been integrated with the platforms they have helped popularize.
TikTok has shadow-barred fat, line and disabled creators, which he said wanted to "protect." In November, i The Washington Post reported that the presidents on the platforms always mark content from black Americans as controversial and "urban content," according to a former employee. These incidents reveal a struggle that is at the heart of the app: Who, and who benefits from it. The creators who made the most engaging, creative, and related videos for the platform aren't always easy to sell to advertisers and investors. Celebrities, right now with the Hollywood typewriter behind them.
Not bad at all — Doja Cat invited Haley Sharpe to appear in the music video for "Say So" after her dance helped popularize the song among millions and millions of TikTok users. However, I truly believe that celebrities have no place in the app. They cause excessive chaos and theft to make any good of TikTok. No one needs another place to put up with the celebrity's efforts to help raise money for the community. They, and the investors they bring with them, already have all the other corners of the internet. TikTok may not have been safe from these influences, but for a while and in vain, it seemed to be.
