TwistersThe Sequel to the cult action film from 1996 Twistershits theaters next week on July 19. Until recently, you may not have even heard of the upcoming film in which Top Shooter: MaverickGlen Powell and Normal peopleDaisy Edgar-Jones. As a huge fan of the original film and an unabashed tornado fanatic, I was worried that the film would be a box office flop. But the last few days, it’s felt like an F5 movie hype tornado has swept through town, bringing with it some of the best marketing in years and surprisingly positive reviews from critics who have seen the film. If the hype on the internet is a sign of things to come, then Twisters will be the blockbuster of the summer (and maybe beyond).
First, there is the topic: Tornados are damn cool, and the original Twisters was an incredible film because it was the first time that they were the focus of a movie. Tornadoes are an exclusively American problem – although they occur elsewhere in the world, they are so common here because of the geography of the United States: cold air flows from the Rocky Mountains into the flat plains of the Midwest, where it meets warm, moist air from the Gulf of Mexico and – boom – the recipe for a tornado is complete. 1996 Twisters was a technological marvel for depicting these massive storms, and hopefully Twisters can do the same thing – nothing screams “blockbuster” more than sexy people being buffeted by wind, rain and debris, and nothing screams “popcorn flick” more than the animalistic roar of a 100 mph column of wind.
Then there is the Twisters cast, led by a man who could spark with a piece of wood on screen, Glen Powell. In recent years, the sex-negative movement has somewhat sanded down Hollywood’s sleazy edges, but Powell stands in stark contrast to that – the last few films he’s starred in have been sexy romantic comedies in which his chemistry with his co-stars was so palpable that fans started saying he had the real-life equivalent of the heart-eyes emoji. This week has brought us a flood of clips, images and soundbites showcasing Powell’s innate movie star qualities, from a super sexy Weekly entertainment Cover story which obviously points to a romance with Edgar-Jones on screen, He brought his dog Brisket (whom he had acquired from the Twisters Set) for the premiere in Los Angeles. Powell has so much star power, so much appeal, that he got the King of Hollywood, Tom Cruise comes to the premierekeep a Twisters-branded bag of popcorn and tweet about the movie. There’s a reason they call Twisters these years Top Shooter: Maverick…
And finally the marketing team behind Twisters has clearly chosen the path of 90s Hollywood – and it’s paying off. Billboards for the upcoming film look like they have been torn away by strong wings and have furniture embedded in them, Movie posters that you see at a cinema are upside down and protrude from the ground in front of themthe glass display shattered. bizarre brilliant promo has wind cabins in cinemas across the country, simulating the feeling of being caught in a tornado. The marketing around Twisterssomething that feels like it reaches back to 1996 and says, “We know the first movie whips, just wait until you see ours.”
I will be there on the first day and see Twistersand I think there’s going to be a lot of people doing the same thing. Let’s go crazy.
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