VTuber’s contract was terminated over alleged disclosure of private information

VTuber (Virtual YouTuber) agency Hololive Production has canceled its agreement with popular virtual streamer Uruha Rushia, alleging that she violated her contract and disclosed private information.

Hololive production has over sixty VTubers on his roaster and more than 43 million YouTube subscribers. Uruha Rushia debuted two years and seven months ago and has over 1.5 million YouTube subscribers official profile He described her as “an Underworld Academy necromancer who is not good at communicating with humans”. But now they appear to be splitting up, with allegations that she broke business agreements.

Cover Corporation, parent company of Hololive Production the following statement:

Regarding “Uruha Rushia”, it has been apparent for some time that it is providing false information to third parties and is leaking information, including communications related to business matters. We have examined the facts related to these matters.

In relation to the above, we have been able to confirm that she was involved in activities that: Breached her contract by disclosing information she received from the company and communications via SNS [social media], which they are both responsible for protecting; and caused reputational damage to the company, e.g. B. by publishing untruths to various related parties. As a result, we realized as a company that it had become difficult to continue to manage and support them and decided to make that decision.

Hololive Production thanked the fans for their support and apologized for putting them in this position. At a later date, the company will provide details on refunds for Uruha Rushia birthday items. Also, her YouTube channel will be closed at the end of March.

“Please understand that we take this matter very seriously,” Cover Corporation added in its announcement. “We intend to make further efforts to educate the talents associated with us on compliance issues so that similar incidents do not occur again in the future.”

igamesnews reached out to Hololive Production and Uruha Rushia to further clarify the matter but received no response prior to release.

Accordingly ANNThere was also speculation about Rushia’s relationship status with the online singer Mafumafu (an ordinary Peculiarity of VTubers is the uncomfortable need to present yourself as single)as well as whether the VTuber allegedly shared personal information with another YouTuber.

malfunction reported that Rushia under her old nickname Mikeneko Doro tweeted apologized twelve hours before Cover Corporation’s announcement and wrote that she was sorry for upsetting everyone. She wrote that she was physically and mentally exhausted and that her heart had been ripped into pieces. “Please let me tweet this apology first,” she wrote, adding that she would say more in a few days.

In a TwiCast stream in February 24, Mikeneko continued to discuss the matter, saying: “As for the rumors in different places, I will be persistent. If everyone can refrain from spreading these, I would appreciate that.” She added that she will speak more publicly when she is able. You can watch the stream herewhich was translated by YouTuber Marune.

The profitable world of virtual YouTubers seems incredibly mysterious. The real life of the VTuber must be disguised because of their image, and tThese limitations are not exactly new. In Japan, for example, talent agencies often ban pop stars from revealing personal details like their love life to avoid offending fans.

The world of VTubers might even be stricter to keep up the illusion – and sell more merch.