In the end, remember this Star Wars: Episode II – Attack of the Clonesas the clone army goes into battle and Yoda serious tones“The shroud of the Dark Side has fallen. “The Clone War has begun”? That was the first thing that came to mind when I saw Regal Cinemas’ official post on X (née Twitter) revealing the official popcorn bucket The Garfield movie.
We have entered the era of ridiculous advertising popcorn bucketthe escalation zone where every big new film needs one in more detail, less likely, more impractical popcorn container than the last one. These are not intended to satisfy the public’s slavish demand for popcorn – just as a collectible novelty. Things only get sillier from here.
Okay, wait, that’s an exaggeration. The first thing that came to mind wasn’t the Yoda quote. It was the same question that most of those collectible popcorn buckets raised: “But where does the popcorn go?”
Look, we all know it’s no one who designs current cinema collectibles Strictly speaking deals with the positioning of popcorn. These supposed snack dispensers are all, to varying degrees, dysfunctional for their purpose, whether because they are covered in sharp teeth in the general operating area, or because they are Imitation of existing objects that are not primarily designed as popcorn holders. It really says something that of the recent wave of promo popcorn buckets, the one that comes closest to functionality is the one that brings it with it Eating popcorn straight from Miles Morales’ skull.
We also know that the reflexive confusion here is a feature, not a bug. The Garfield movie The popcorn bucket’s apparent unsuitability for serving popcorn was a topic of conversation among Polygon staff as we tried to figure out where the popcorn was located should even go. Is the whole thing hollow? Does it tip over and turn into some sort of oddly shaped, poorly balanced bowl? Does Garfield jump off the top of the chair, revealing a hollow underneath? Do his eyes pop out and reveal a hole through which individual pieces of popcorn can be dispensed? Is the gag here that Garfield, a character known for his gluttonous food obsession, has apparently already eaten all of your popcorn?
So we know we’re falling into Regal’s trap. We’re helping to perpetuate the hype cycle, the not-so-so-so-so-bad publicity cycle, even by raising this question and putting this thing in front of you. We send the clones to war. The veil of the Dark Side has truly fallen.
But seriously. Why call this thing a popcorn bucket? Where does the popcorn go? And how much more absurd will the next popcorn advertising bucket get to keep the trend going?
