Epic Games is the king studio when it comes to getting partnerships with other companies. These alliances allow you on many occasions to bring characters that we have never seen before outside of their original terrain in Fortnite, the most popular battle royale in the entire industry. Now we know thanks to new rumors that the next Marvel character that could arrive on the battlefield would be nothing more and nothing less than the beloved Loki.
The rumors are based on a loading screen extracted from the game in which the version of Loki can be seen within Fortnite. Twitter user ShiinaBR managed to capture this loading screen, so as it is something straight from the game, it is very likely that we will see it in a few weeks in the game.
If the game arrives, it is likely that this will be part of the Marvel and Disney + advertising campaign of the Loki show that will premiere on June 9 through the streaming platform. Most likely, if we get to the game, we will have a new skin based on Thor’s half brother and also with a backpack and a pickaxe, as we have seen with the other Marvel characters that have come to Fortnite in previous opportunities.
Strategy to promote the premiere of Loki on Disney +
The arrival of Loki to Fortnite could occur in the days before the premiere of the series on Disney + as part of a marketing strategy that Marvel has already applied before with characters like The Avengers when Endgame was released.
It is striking that this strategy was not applied with the launch of WandaVision and The Falcon and the Winter Soldier, but it may have been that Epic Games and Marvel were in negotiations and the agreement was later concluded. In the same way, it must be considered that Loki is a much better known character and with a greater history than the UCM, so his arrival in Fortnite would be very well received by users and fans of it.
Another element to consider is that Marvel knows that the expectations of the fans have been falling since the end of WandaVision which could be somewhat disappointing for a group of fans who were expecting to see Mephisto. This is something that remained with The Falcon and the Winter Soldier that also failed to recover all the expectations and excitement that fans felt at the beginning of WandaVision, so a change in strategy using an alliance with Epic Games and Fortnite could bring good results. for both the game and the Disney + show.
It is important to know that none of this is official, but it is best to have official information from Marvel and Epic Games.
Apparently Loki will be added to the game soon! He was spotted in the new Crew Loading Screen!
(via @HYPEX & @gameshed_) pic.twitter.com/KZ6idthbqr
– China (@ShiinaBR) May 25, 2021
