There is nothing more exciting than seeing how the world of anime gradually intermingles with pop culture and this time it is thanks to artist Terumi Nishii and Miley Cyrus.
Nishii, known for his work on the character design of ‘JoJo no Kimyou na Bouken Part 4: Diamond wa Kudakenai’ (‘JoJo’s Bizarre Adventure: Diamond is Unbreakable’) collaborated with Gucci to immortalize the singer in an animation.
It is included in the commercial for a new perfume of the brand, under the name of ‘Gucci Flora’, where you will see the singer posing between gardens and the sea to transform into anime when using the product.
In addition to Nishii, the animation studio Production IG participated in the campaign in collaboration with Akatsuki, with the animator of Studio PaTHoS, Akihiko Ota, who also served partially in the direction.
In the background design you will find Kazuki Higashiji, while Hitomi Ikeda was in charge of the color design and Terashima Furuta is credited as producer.
A collaboration that is out of the norm
While it is not unusual in Japan for large franchises to collaborate with globally popular clothing brands, the truth is that generally the products tend to be exclusive to their territory.
From ‘Jojo no Kimyou na Bouken’ with bags and suits for Gucci, to the Folger family from ‘Spy X Family’ for Dior, but the unusual thing here is that it’s not about a franchise, it’s about their team.
Japanese animators are now awakening interest in the West and we see it with this collaboration for the fashion house that, throughout its new campaign, could show even more of the encounter between these two worlds.
What do you think of the collaboration between Terumi Nishii, Miley Cyrus and Gucci? Tell us in the comments and don’t forget to watch the commercial below.
“A fantastic world of #GucciBeauty featuring @MileyCyrus and inspired by anime, the joyous dreamscape of the new #FloraFantasy campaign is one of kawaii cuteness. Directed by @petracollins, creative direction by #AlessandroMichele, art direction by #ChristopherSimmonds ”.