The PS5 may be in trouble when it hits the market. The next generation production cost of popular Sony console may be higher than expected and, in this way, compromise the final price of the PlayStation passed on to consumers.
According Bloomberg, the shortage of some components would have caused the manufacturing price of the PS5 is currently at $ 450. This would make a big difference from the production cost of the PS4, which was once estimated at $ 381, being sold for $ 399 / euros.
The problems would be found in the NAND and DRAM memories, whose demand is above current supply. With the PS5 already entering a critical point for its production and final launch, securing these components will be one of Sony's main tasks in the most immediate future.
Xbox Series X earrings
As they collect from the aforementioned medium, one of the factors that will be decisive when deciding the price of the PS5 will be the counterpart of the Xbox Series X, the renewal of the Microsoft signature that will also arrive in 2020. Depending on from this, Sony could adjust profit margins to the maximum to compete with your rival.
Hiroki Totoki, chief financial officer of the Tokyo firm, recently stated that "depending on that price level, we will have to determine the promotion we are going to carry out and how many expenses we are prepared to pay." Everything in the air, for the moment, facing the launch of one of the most anticipated consoles of all time.
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