Dreamcast
We all know how successful Sony consoles have been. While it is true that not all of them enjoyed great popularity, and even in their history there are occasional failures, as was the case with PSX, nothing prevents the company from having more than one reason to celebrate. Including the launch of PlayStation, its first console and which, in the late 90s it was a complete success.
Due to the console’s great popularity, the reason to celebrate was more than clear. Therefore, Sony managers organized a fun meeting to play golf and thus be able to celebrate the great success of the console. Of course, while this is not surprising, the timing of this celebration seemed carefully chosen as it was celebrated on the eve of Dreamcast’s launch, a truly significant moment for SEGA. Then, What could that do to play a joke?
Sonic the hedgehog
An unexpected joke for all witnesses
With such a well chosen date, SEGA could not pass up the opportunity. Therefore, they did not hesitate to play a joke on Sony executives. leave a Sonic at the entrance to the golf course to welcome them. But not only that, but on the golf balls they placed a red spiral, the Dreamcast symbol and, finally, a small plane flying over the place several times and sporting a large banner remembering the date of its launch. Dreamcast in the United States, September 9, 1999.
The joke, without a doubt, was quite elaborate and took care of every detail to surprise the witnesses. Of course, it’s curious how the executives at Sony came to take the joke, although we can keep in mind that they never forgot it. But it does show us how many times SEGA has worked creatively on its brand, just like the creation of one of the most emblematic enemies of its licenses.
Unfortunately, despite the success of his farce, this step was not followed by his console. While it is true that the Dreamcast is fondly remembered by many gamers, it did not exceed expectations and, in fact, nor was he able to remove the unstoppable PlayStation. But it is clear that the joke was a success that, without a doubt, will become one of the great memories in the history of video games and their companies.
