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oriXone

the psychology of the label

the psychology of the label

There was a time when “Sent from my iPhone” and “Sent from my iPad” were considered ostentatious, an act of pretension. But it’s also a deliberate exercise – you can delete it, after all – in short, concise grammar. One of the most subtle marketing strategies in the history of modern computing. Ever since the ...

The Boss

Stadia reportedly ‘de-prioritized’ internally at Google to secure deals under Google’s Stream label

Stadia reportedly ‘de-prioritized’ internally at Google to secure deals under Google’s Stream label

A report emerges that Google is ‘de-prioritizing’ stadium Instead, it focuses on securing streaming transactions under the Google Stream label. Google is currently working on white-label deals with companies like Bungie, Capcom and Peloton, according to sources who spoke to Business Insider (paywall). Sources say Stadia isn’t doing as well as expected, and the division ...

Geralt of Sanctuary

Rockstar Games: GTA makers found a new label

Rockstar Games: GTA makers found a new label

Rockstar Games is expanding! The GTA makers have now brought a new label to life together with CircoLoco – and GTA plays a role in this. In cooperation with CircoLogo, Rockstar Games has founded the new record label CircoLoco Records. This is no coincidence, after all, music has always been a fundamental swine of Rockstar ...