Blizzard on the verge of losing a very large market?
Blizzard’s presence in China smells burnt. This risks losing a large market share to the publisher. Explanations. Blizzard has had a presence in China since 2008 through a significant collaboration with Chinese internet giant NetEase. At the moment, the current contract runs until January 2023. However, Blizzard has indicated that the two groups have not ...