Articles for tag: billion, budget, dollars, Eric Wood, extensive, GOs, Internet, Marketing, mobile game, Monopoly, Monopoly Go!, Monopoly in video games, my city, Sony, Spider Man, Spider-Man 2, Stephen Totilo, Technology, Video game publisher, Windows games

Monopoly Go’s marketing budget was almost half a billion dollars

Monopoly Go, a mobile multiplayer board game that launched on April 11, 2023. Since then, it has grossed over $2 billion, been downloaded over 100 million times, and has become one of the most popular digital games in the world. But to get to this point, Scopely, the studio behind the hit game, has spent ...