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Geralt of Sanctuary

Ubisoft wants you to feel comfortable not owning your games

Ubisoft wants you to feel comfortable not owning your games

With the advance release of Prince of Persia: The Lost Crown Ubisoft decided this week to rebrand its Ubisoft+ subscription services and introduce a PC version of the “Classics” tier at a cheaper price. And a big part of that, says the publisher’s subscription director Philippe Tremblay, is making players feel like they don’t own ...