If I ask you to close your eyes now and think Steve Jobs, his picture will probably remember something special about black sweater, blue jeans and sneakers. I have no control over the senses, I just rely on statistics that more than half of life is wearing the same, so it's probably carved into memory with this outfit. The question is … why did he do it?
Defining Steve Jobs' style was not complicated. Jeans and jerseys are a comfortable ride everyday, in addition to sports. But it was a black train, so it was also organized enough that we could attend meetings and introduce new products with important documents. He outfit Steve Jobs It was easy to remember, if you are curious, the following are done:
- Black tortoise
- Levi's 501 jersey
- New Balance 992 trainers
Designed for Apple employees, led solely by its CEO
The fact that Steve Jobs decides to always wear the same is bizarre. Do you collected from a biography of Steve Jobs written by Walter Isaacson
It all started with a trip to Japan, where Steve Jobs visited the Tony factories. When he saw that all employees were wearing the same, he asked Tony's CEO why this even after understanding the benefits of the uniforms at the company … he decided to put it on Apple and California. The problem was that the idea didn't end, so Steve Jobs saw hundreds of jerseys with nobody to wear. The best way to take them for the rest of his life.
Below you can see excerpts from the book:
During a visit to Japan in the early thirties, Jobs asked Akio Morita, the president of Sony, why all the employees at his company wore the uniform. "He seemed very shy and told me that, after the war, no one was in costume, companies like Tony had to give their employees something to wear every day," Job recalls. Over the years, the uniform had its own style, especially for companies like Sony, and that became a way to build communication between employees and the company. "I decided I wanted to create this kind of Apple connection," recalled Job.
Tony, in his care for style, had hired the famous painter Issey Miyake to create his own uniform. It was an anti-scratch nylon jacket, with a zipper sleeve that could be removed to create a vest. "So, I phoned Issey Miyake and asked her to nominate Apple," Job recalls. I came up with samples and told everyone how cool it would be to wear all those testicles. My mom, how many boos I got! Everyone hated that idea.
While doing this, he made friends with Miyake, whom he often visited. She also likes the idea of having her own uniform, both daily comfort (an argument she defends) and her ability to create personal style. "I asked Issey to prepare some of my favorite turtlenecks, and they would make me hundreds of them." Jobs noticed my surprise when he told me this story, so he showed me, it was full of blankets. "This I have," he said. I have the last shortage of my whole life ”.
Why wear it everyday
However maniacal (or clever) Steve Jobs was, he always wore the same outfits (different outfits but the same model, apparently not every day alike) made all the sense in the world. Do you The story of organization and comfort. As simple as making decisions that are not in your day, you will be more productive. Reach what's important.
It's minimalism. Keep in mind that minimalism is minimal, minimalism is defined by get rid of all the unnecessary stuff to focus on what really matters. Decide every morning what to wear? That is not "really important", it is something that can be eliminated. At least for some people.
Making decisions requires time, if every day you wear the same … what's wrong? In fact It is a common practice for most people. Other officers like Mark Zuckerberg do it too and you don't have to be the CEO of a tech company to do this practice. Personally for example I use the same style of clothing (basic black t-shirts and gray jeans) five days a week. Leaving clothes and other choices for a weekend getaway, when there isn't much to talk about is always seeing the same people and don't spend too much time at work.
Steve Jobs came to this idea by accident and by external consequences (the fact that his employees did not like the idea) then realized a task that is happening in his present day. Saves time, saves money, saves troubles. The dress is always the same cleaner than it looks.