News business Atari: the historic video game player back on consoles and PC
Founded in 1972, Atari is a brand that supported many gamers in the early years of the video game industry. It then passed into the hands of several publishers and media groups before it was really reborn in France and in 2003 from the ashes of Infogrames.
Atari has had several activities for many years, including the Arcade games, hotels, casinos, but also and above all mobile games and free-to-play. An activity that is ultimately quite anonymous in the eyes of the public, with a brand cited more often when it is talked about the Atari 2600 as if we were talking about current productions. But things will change since then announces the Atari group a comeback in the Design of “premium” games for consoles and PCs. A strategy is announced today, but it came out a long time ago as these console and PC games are already in development and shouldn’t take too long. Atari CEO and major shareholder Wade J. Rosen said in a statement:
Our intention in all of the gaming experiences we offer is to deliver intense moments of entertainment in games that are intuitive and accessible to all, which is the essence of Atari and what connects our history with our future. To that end, we believe premium gaming is more representative of this type of gaming experience and Atari’s DNA. Despite this new focus on premium games, we remain committed to growing and developing our successful free-to-play games that are currently on the market.
Atari listens you can rely on the 200 licenses owns the rights, as titles such as RCT Story, Crystal Castles, Castles & Catapults, Ninja Golf or Atari Combat: Tank Fury are no longer tracked and certain licenses are transferred. So a big cleaning that does not affect the Atari VCS console, which will soon arrive, nor certain licenses wielicenses as asteroids, RollerCoaster Tycoon or Pong. As we can read in the press release, Atari has reconsidered its financial targets and will not announce a positive net result in its financial statements to be released by the end of July. also Game cult For his part, suggests that casino activities in Africa would cease, that television production would slow down:
These changes will affect our 2020/21 results and result in an impairment loss of 5 million dollars for the fiscal year ended March 31, 2021. This realignment offers Atari a unique opportunity to see the past and the future of video games, and I look forward to making those changes happen.
It remains to be seen what Atari is preparing for this unexpected comeback and whether this complete reorientation of strategy will bear fruit for this historic player in the video game industry.
By MalloDelic, Write to igamesnews.com
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