Apple decided to bet on subscriptions a few years ago, adopting a model that allows developers to reduce Apple's share spent a year, from 30 to 15%. Apple thought of its beloved community of developers, not users, who spend money through the App Store.
Since then, there have been many requests for that accept subscriptions as the only way to run their programs, leaving aside a unique purchase, which allowed us to buy the system and forget it until the introduction of a new version, a version that in many cases had to pay.
As expected, they don't They had no choice but to get used to it, At least all those who did not receive any form of payment. According to a recent report published by Sensor Tower, US US users spent $ 4.6 billion in 2019 on the top 100 applications offering some form of subscription, 16% compared to 2018.
The $ 3.6 billion spent by users in the subscription programs represents 24% of the $ 15,3 million taxi
When we talk about the Google Play Store, users spend $ 1.1 billion on 100 subscription requests, which means a 42% increase compared to 2018, his app-generated revenue totaled $ 775 million.
According to Sensor Tower, the top 10 subscription plans available on both iOS and Android, grew by nearly 10% in 2019. But the apps that saw the most of their revenue increase on the registration form, were the ones we could find between rank 11 and 100, with a 35% increase, which shows that Subscriptions have become more common than ever on both platforms.
In the United States, the App Store and Play Store generated $ 4,700 million jointly, up 21% of that in 2018 ($ 3,775 million). Subscriptions revenue collected by these apps they represent 19% of the total $ 24,000 spent by American consumers in 2019.
