The name & # 39; Atari & # 39; say, for many sports veterans, that is related to video games. The company was a trailblazer in the arcades world before bringing home-entertainment entertainment to the VCS / 2600 console. However, following the crash of the & # 39; 83 video game – accused by many of Atari's unethical business practices – the company stumbled from one crisis to another before finally surrendering a ghost in the & # 39; 90s, its assets divided by other companies.
So, the Atari we have today is not the one that excited us with the popularity of Asteroids, Battlezone and Pong, and if you need more proof of that, then check this out – the 2020 version of Atari has built a hotel.
According to a press release yesterday, Atari is partnering with the GSD Group "to acquire the rights to video production at the United States Hotel, for the first time in Phoenix, AZ later this year." will obviously & # 39; t enhance hotel entertainment & # 39; with a very focused experience of all ages and ability to play & # 39 ;, boast the latest in VR and AR technology. These hotels will also host special eSports event management channels.
Fred Chesnais, Atari's CEO, said:
We are very excited to partner with GSD Group and True North Studio to build the first brand hotels in the United States in the United States. Together we create a space that will be more than just a place to live. Atari is a global brand that is a building that works for people of all ages, countries, cultures and races and we cannot wait for our fans and their families to enjoy this new hotel concept.
Work on the Arizona hotel is expected to begin this year, with additional hotels in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose expected in the future.
Of course, Atari isn't the first sports company to entertain the idea of getting into the hotel business. Nintendo opened with a series of & # 39; love hotels & # 39; in Japan can allow sweet couples to book a short place & # 39; cheek and bake & # 39; However, that was timely before video games have significantly changed Nintendo's wealth.
Atari is also working on upgrading its VCS console, which has endured a painful process in production.
