After the earthquake of the announcement of Microsoft’s acquisition of Activision-Blizzard, sentiment has softened to reasonable levels. All this, to start again with the interview from the publisher’s president, Bobby Kotick. On the microphone of VentureBeat, the man spoke of his desire to see the licenses that had been forgotten for several years reappear. Thanks to new production capabilities from Microsoft, Kotick quoted guitar hero
One of the main reasons for the lack of these licenses in recent years stems from the need for a separate manufacturing team. In fact, the operation of its franchise is based on physical equipment. Kotick didn’t feel ready to implement this, where he believes Microsoft has the competence.
[Phil [Spencer], the CEO of Xbox, and I started talking about the future. I’ll give you three that are really compelling. I’ve wanted to make a new Guitar Hero for a while, but I don’t want to add Manufacturing, Supply Chain, and Manufacturing QA teams. And the chip shortage is huge.
If it seems reasonable that these two licenses could cause trouble for the publisher, Kotick also mentions it Candy Crush. His goal was to bring a social dimension to mobile gaming with clashes between players and voice chat.
It’s a more social game, but it’s rooted in the ability to play the game against one or more other people. There is nothing but opportunities for the kinds of things we can’t do on our own and the resources they have for us to make a difference.
Let’s hope that the forces of Microsoft will make it possible to achieve these efforts.