The money shifting in the games industry goes on merrily. Now the Elden Ring makers, who are securing new financial resources by selling shares, are also being hit.
From Software seems to have big plans. There is no other way to explain why the developers are selling additional shares, despite the immense success of Elden Ring, in order to land more funds.
In an official announcement from FromSoftware’s parent company, Kadokawa Corporation, it was announced that new shares will be issued to Sixjoy Hong Kong (a subsidiary of Tencent) and Sony Interactive Entertainment. According to the document, after the share issuance, Sixjoy will own 16.25% and Sony 14.09% of FromSoftware, while Kadokawa will retain the remaining 69.66%.
Kadokawa Corporation has decided to allow FromSoftware to provide a “third party allocation” to Sixjoy and Sony to receive additional funding that could help the company publish its own games worldwide, the release said.
Almost seems as if From Software wants to make itself more independent from publishers. FromSoftware usually publishes its own games in Japan, but other publishers serve the studio in other regions. For example, Sekiro was published by Activision, while Elden Ring and the Dark Souls games are overseen by Bandai Namco.