A few days ago it was rumored that Apple might be interested in buying Manchester United. Yes, the whole football team. Later, we saw that what made many of us frown with skepticism was not going to continue, but Apple’s Sports Plans Don’t Far End There.
The truth is that in Europe we have something far, but in the United States Apple is making some interesting moves in the realm of game streaming of various sports. Let’s remember that Major League Soccer (MSL) will be broadcast on the Apple TV app, and that’s after Apple bought Major League Baseball (MLB) Friday games, and now the move can be repeated in Europe.
Sports are increasingly an integral part of Apple TV
As we watch the Qatar 2022 World Cup with the rights to broadcast the various matches between various platforms, all with their advantages and disadvantages in terms of price, quantity, image quality and additional content, Apple continue to express interest in sports content. He has already bought several rights in the United States, and now he could repeat the play in the Netherlands.
As posted on iCreate (via 9to5Mac), Apple is in talks to buy eredivisie rights. This is confirmed by none other than Chris Woerts, a well-known specialist in the world of sport in the Netherlands.
As of now we don’t know the details of the talks, but apparently there’s pretty stiff competition to secure the Eredivisie broadcast rights. The one in which, among other things, Netflix and Amazon participate and in which figures between 150 and 200 million dollars per year are processed. Remember, right now the show is owned by Disney-owned ESPN.
Beyond the fact that Apple can expand its catalog of sports offers, the movement of the Cupertino company leaves us with an important question: What will be next? Will we see La Liga on Apple TV?
A movement which, given the enormous capital that the company has to invest in this kind of activity, you can also pay a lot of attention to your streaming service and ecosystem. At a time when the Apple TV+ catalog is supplemented by films by its most famous protagonists, Apple’s movements in terms of sport are to be followed closely.
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