Are the rolls being too copious? Magic: The Gathering? The President’s response Wizards of the Coast, Cynthia Williams, is a resounding no. In a chat with investors, shared by Wargamerthe board rejected the position that the large number of cards in the board game was damaging the stock market value of Hasbro.
“The feeling that Magic needs to reduce print runs to support pricing is a misconception by our business and our customers,” Williams explains. And it is that Bank of America made a statement indicating a long-term downward value for the brand, causing the company’s shares to fall. The finance company’s report made it clear that launching too many products has a negative impact on collectors and stores.
In contrast, Williams notes that “the majority of our Magic releases are print-on-demand. This means that we print and reprint products in a set to support gamers and customers who want to buy it, usually to play with it.”
Referring to the proliferation of products in second-hand markets, the president believes that “if our prices for a print-on-demand product increase significantly soon after launch, that means we are not adequately satisfying the customer, and we are making millions of players are unhappy about not being able to acquire the cards they want to play.
Together with her, the CEO of Hasbro, Chris Cocks, has taken the opportunity to point out that Magic’s health is phenomenal right now. “It’s on its way to becoming Hasbro’s first billion-dollar brand,” says Cocks.
Controversy with the anniversary version
Another issue addressed by those responsible was the reference to the Magic: The Gathering 30th Anniversary Edition. The price of the pack was set at $999, which received an avalanche of criticism from the community due to many rare cards being reprinted, including the highly coveted Black Lotus. “It wasn’t a good short-term financial decision, but it was certainly the right decision for the long-term health of the brand,” Williams acknowledges. Many fans had serious problems buying the set due to the instability with the web.
