Apple is convinced that its Macs are good computers for gaming and is making progress in this direction.
Apple confirmed that this was the case working to make the Mac a great video gaming platform. Gordon Keppel, head of product marketing at Mac, and Leland Martin, head of software marketing at Apple, spoke with Reverse confirming that One of the key points of the Apple Silicon chips in Macs was that they could run AAA games. And with the new M3 chips and its new GPU, Apple has all the assets to achieve this.
Games were a fundamental part of Apple Silicon’s design.
One of the main traditional problems Macs have with gaming is that they don’t have any specific equipment either to execute them nor did they have a sufficiently large market share enough to be interested in developing games for them. But this was fixed recently.
Macs are becoming more and more interesting to play
On the one hand, we have the Apple Silicon chips which have the Enough power to run AAA games with PC or console quality, this is something they have already demonstrated. Additionally, Apple has developed the tools necessary to make porting games from Windows to macOS quite simple. They even created a game mode in macOS Sonoma.
If you look at the Mac lineup just a few years ago, there was a mix of integrated and dedicated GPUs. This can add complexity when developing games. Because you have to take into account several different hardware permutations. Today, we’ve eliminated it completely with Apple Silicon, now creating a unified gaming platform across iPhone, iPad, and Mac. Once a game is built for one platform, it’s simple to bring it to the other two. We’re already selling it, like with games like Resident Evil Village, which launched first on Mac, followed by iPhone and iPad.
Apple’s M3 chips are a step forward for gaming
And, on the other hand, Now every Mac sold has enough capacity to run these games since they all use an Apple Silicon chip. They can therefore be much more interesting for developers, especially if we add the millions of iPhones and iPads on the market.
Now all Macs that ship with Apple Silicon can play AAA games pretty fantastically. Apple Silicon has transformed our conventional systems with huge graphics improvements with M1, M2 and now M3.
it is not the first time Apple looks at the market game. As early as 1999, Steve Jobs introduced “Halo” as an exclusive game for the Mac, predicting that its predators would be an important platform on which to play. Perhaps in a parallel universe, Bungie Studios was never acquired by Microsoft and Apple followed this video game path. A path which now seems to be taken again.
