Microsoft announced a clear Xbox strategy today and wiped the floor with all the rumors, insiders, leakers and haters!
The Xbox is dead, long live the Xbox!
The last few weeks have been full of rumors, but that’s all over now, because in one Business Update Podcast Sarah Bond, Phil Spencer and Matt Booty have provided clarity and announced a new, clear Xbox strategy to further strengthen the Xbox brand as one of the largest development organizations in the industry.
The following was explained:
- There is no change in Microsoft’s exclusive strategy
- Microsoft is now one of the largest development organizations in the industry
- Xbox is well positioned for at least the next 20 years
- Microsoft will only release four selected Xbox games for other older platforms
- Two of these games are driven by a large community (estimated: Sea of Thieves, Grounded)
- Two of these games are smaller projects that were never intended to be exclusive games (estimated: Pentiment, Hi-fi Rush)
- The games don’t include big titles like Starfield or Indiana Jones
- The strategy behind releasing these four games is to show gamers on other platforms that there are great games for Xbox that are even Day 1 on Xbox Game Pass
- The Xbox Game Pass offer remains exclusive to Xbox and PC
- All Microsoft games will appear on Day 1 in Xbox Game Pass and will remain in the subscription
- Xbox Game Pass now has over 34 million subscribers
- Activision Blizzard games are gradually being added to Xbox Game Pass
- Microsoft will continue to make Xbox consoles
- The best experience across generations is what players experience on the Xbox console
- There will be at least 10 major releases for Xbox in the next 24 months
- Microsoft continues to push backwards compatibility, cross-play, cross-progression and more
- Microsoft wants more growth to put Xbox in the best position
- That means a healthy player community, a healthy developer community and a healthy business
A recording is available here:
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