Monopoly Go, a mobile multiplayer board game that launched on April 11, 2023. Since then, it has grossed over $2 billion, been downloaded over 100 million times, and has become one of the most popular digital games in the world. But to get to this point, Scopely, the studio behind the hit game, has spent nearly $500 million on marketing alone, which is more than Sony has spent on some of its biggest games Spider Man 2 And The Last of Us Part II.
You may not be aware of this Monopoly Goa mobile game released last year that was inspired by famous, classic board game, but it’s very likely that someone you know is playing it – perhaps a parent, an uncle or a sister. After all, the game is very popular with over 10 million daily players. According to a recent post from Scopely, it made a billion dollars in just three months. But this success is neither cheap nor easy.
In a recent episode of Game file (as discovered by Gamespot) from the past My city EIC Stephen Totilo, Scopely’s senior vice president of publishing Eric Wood, confirmed that the company spent around (but less than) $500 million on marketing and user acquisition alone. That doesn’t even take into account the money that Scopely says was spent on developing the game, which took seven years.
In comparison, poorly edited court documents from 2023 resulted in this The Last of Us Part II The development cost about $220 million Horizon Forbidden West cost around $212 million. We also know about hacked and publicly leaked files that Insomniac’s open-world blockbuster, Spider Man 2The development cost about $300 million after going over budget. Outside of games produced by Sony, Monopoly GoThe marketing budget even exceeds that of other major publications. For example, the reported total budget for Cyberpunk 2077
It’s a good reminder that mobile games aren’t easy or cheap to make. While many major video game publishers have tried to make the leap from console games to mobile games, they rarely succeed, and not just because it costs so much to play in that space.
According to Game fileIn his interview, it’s a lot of work to make a game that brings people back day after day and gives them opportunities to “beat” the game’s own systems so that they feel like they’re winning when in reality ( as always) the winner is house that is at the top.
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