Latest study reveals percentage of users who purchase a Mac taking into account experience with an Apple device such as an iPhone or iPad
New study from Consumer Intelligence Research Partners (CIRP) reveals interesting facts about consumers from the Apple ecosystem which reflects the percentage of users who purchase a Mac even though they already own an iPhone or iPad. It can be said that most Mac users make this decision because of how long they have already been using iOS or iPadOS.
Having an iPhone or iPad, users decide to buy a Mac
Did you first buy a Mac before an iPod, iPod touch or iPhone? In my case, the first approach with a Mac came from previously having those devices I mentioned above. The reality is that 80% of people who buy a Mac do so because they already owned an iPhone in the past.. The most surprising fact is that with 77% of users who buy a Mac already own an iPad
An iPhone or iPad user is more likely to buy a Mac based on previous experience
The convergence that exists between devices, first and foremost with iCloud, makes it a smart option. If you’re no longer at home working on a Mac, you can continue to explore everything as you left on an iPhone if you’re on the go or in a tight space, or on an iPad if work requires a little more screen size.
What features make the Apple ecosystem interesting?
Best of all, with 2 different devices you can now build your Apple ecosystem. It can be between iPhone and Mac or iPad and Mac, the combination does not matter since once inside it will be difficult to get out.
Users from options like Windows or Chromebook is about taking a leap in quality to something different and The justification begins precisely with the fact of having already experienced iOS or iPadOS. Getting back to cross-device convergence, using specific apps on iPhone and then on Mac via Continuity is incredible.
If you have a compatible iPad and you think that your Mac with only one screen does not give you enough space, with Sidecar the iPad is your second screen and touchscreen, plus it adds a lot if you take into account the Apple Pencil.
In my case, One of the options I like is copy and paste between devices. For example, I connect the Mac to a larger screen to display some media content, either via AirPlay or physically via HDMI, copying and pasting web page links from my notes or history to the browser is great. Not to mention intervening on the iPhone when downloading apps and sending emails and passwords to Apple TV. Do you already have an Apple ecosystem?
