What is NBC's Peacock? Broadcasting service for hard times, theory.

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What is NBC's Peacock? Broadcasting service for hard times, theory.

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Yes, there is a global epidemic going on, but that will not stop three streaming services launching this spring. On the heels of the mobile-only Quibi, NBCUniversal's Peacock will begin airing on April 15 for Xfinity customers, extending to Xfinity customers until the end of April, before competing with the larger public on July 15. Troll World Tour Content presented by the company on Tuesday, with an emphasis on the subject of comedy articles, NBCU sees Peacock as a live streaming service in this "unique time."

"Now more than ever there is a need for a high quality streaming service that can provide viewers with the information they need to keep up to date with the information and entertainment they want to avoid at the moment," said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprise in a media statement. "With Peacock, we will bring more movies and TV shows of our time – with timely stories and topical programming – and do our part to unite people with the power of entertainment."

Peacock's Xfinity preview won't start with new content, but instead focus on a large library of titles including episodes of 30 Rock, Parks and Rreation, and Frasier (Office will not be available until later). New articles to come in this preview are very much a series of childhood wishes, such as new episodes of Curious George and a new series Where is Waldo? and Cleopatra Atmosphere. Peacock Premium, a paid version of Peacock with bonus features such as exclusive access to next day air shows now, will feature episodes of the current airing series as Law and order: SVU, Blindspot, again The Chicago P.D.. For Xfinity customers, Peacock Premium is free; when Peacock takes off from the general public in July, it will cost $ 4.99 a month for ads and $ 9.99 ad-free.

Although it was initially billed in July to coincide with the Tokyo Olympics, many of the events listed by NBC called for launch have been canceled. Strauss is optimistic about Peacock's success, however, emphasizing the large library of beloved content available as viewers search for "comforting, familiar, and unpleasant content."

The Peacock interface is designed to bring out the television experience. Clicking the app will immediately start playing something, such as switching on the television. Over time, the content being played will be personalized. Xfinity customers will have access to the Peacock via Xfinity Flex, the new Xfinity streaming device, and the Xfinity & # 39; s X1 device. The premium version of Peacock will also include terminals for certain conditions and types, some of which will be based on clips.

"We see the channels as a box of fish to make the experience more personal," Strauss said at a press conference.

Photo: NBC

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