The movie gives the game Minecraft over 30 % more daily active users.
The start of “A Minecraft film” has a positive effect on the game. While the film breaks records on the box office, the number of daily active users rose by 9 %last Saturday compared to the previous week. According to Ampere Analysis, it was 17 %on Saturday.
Already a week before the film start, developer Mojang, for example with a free DLC for the Minecraft film, ensured that more players were traveling in Minecraft. The number of daily players rose by 25 %on Saturday by 14 %on Sunday.
For a game that has more than around 170 million active users a month, this is a considerable increase in the double -digit range.
According to Nielsen/GfK, 25 % more Nintendo Switch versions from Minecraft were sold at the game sales. At the release of the cinema it was another 8 %.
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