In the absence of E3, Summer Game Fest is expected to be a big part of publishers’ calendars this year. Geoff Keighley, the creator of the event, didn’t fail to give us an appointment for next June. And to confirm this, in 2022 the event would have a new look with a new formula.
A new generation Summer Game Fest
In recent years, Summer Game Fest has been occupying more and more of the video game news. However, the recipe for the event has not yet fully won over the public, who are struggling to keep to their schedule. In the years 2020 and 2021, the Summer Game Fest will indeed be spread over several months with very different lectures in terms of content and form. The very good meets the forgotten and it is difficult to choose the right programs a priori.
Aware of the confusion of some of the public and no doubt alert to audience fluctuations as per the speeches, this year the Summer Game Fest is reviewing its formula. Therefore, most of the program should be played in the month of June as mentioned on the official website.
But more than that, it’s Geoff Keighley who endorses the change in approach. Taking to Twitter, the Game Awards host, after clarifying his position on E3 by indicating that he is very fond of him, emphasizes that his summer event will be more compact
This year will be very compact! Stay tuned 🙂
— Geoff Keighley (@geoffkeighley) March 31, 2022
Towards a format… Closer to E3?
So what to expect? While an exceptional launch party is no doubt already planned, its success will depend on its ability to highlight world premieres. In other words, great previews, new announcements capable of surprising and seducing the audience. Like the Game Awards or Opening Night Live.
But according to Geoff Keighley, the event’s partners should also be talking about a much shorter period of time. No more multiple appointments at intervals of weeks. Here everything should be in a relatively strict window and therefore give the whole thing a great resonance.
Should we expect the equivalent of E3 conferences in digital? It is possible. Especially since Geoff Keighley would definitely like to set his Summer Game Fest on the still warm ashes of the ESA show. The facilitator has the resources, contacts and means to make this happen. And above all, the incredible argument that is the success of the Game Awards, which for two years has brought together more than 80 million viewers. only that
Shaken by Covid-19 and the transformation of its models, video games may be experiencing a new pivotal moment in their history. An era in which the E3 could disappear again, but above all a new unmissable event was born. It is still too early to know the outcome, but 2022 and 2023 will be key years that will shape the future of the joint venture’s communication times. Perhaps with the rise of Geoff Keighley to become the industry’s great guru.